As banks look to earn the business, trust and loyalty of more people, bank executives should consider ways to differentiate from the increasingly crowded market of banks, financial institutions and fintech providers. Enhancing customer service options are important ways to stand out from competitors while truly serving clients.
According to a previous Microsoft State of Global Customer Service Report, nearly 70 percent of respondents favorably view brands that engage in proactive customer service. Customer service, which can be hard to come by for other financial entities, can be a cornerstone of bankers’ sales and marketing plans.

Haley joined the SDBA on Monday, May 9. She grew up in Vivian, S.D., on a 4th generation farming and ranching operation. She always felt as though she was missing out on what the “town kids” got to do. But looking back now, she wouldn’t have it any other way because of the appreciation she gained over the years for the beautiful wide-open spaces and lessons learned on the family farm. “I found a love for all animals, but especially horses and had the typical love/hate relationship with my only comrades in the country, my brother and sister,” Haley said. “My grandparents only lived two miles down the road, so the closeness allowed for a special bond to be formed with them.”