SDBA Unveils New Logo

SDBankers Association: Educate. Advocate. Grow

Educate. Advocate. Grow. This is the message of the SDBA's new logo.

As the SDBA works to engage the next generation of emerging bank leaders, inspire people to get involved and develop new programming such as the Lead Strong: Women in Banking Conference, staff decided it was time for a new look for the Association. The SDBA hired Epicosity, an ideas company from Sioux Falls and SDBA associate member, to design a new logo and position statement. 

Through a branding exercise, staff chose the words strong, reliable, forward-thinking, respected and professional as the attributes to convey in the new brand. 

Epicosity describes the new logo as vibrant and modern. The type in the logo is kerned tight to symbolize the unity of the association. SDBANKERS has the "hero" position in the logo, with ASSOCIATION as the anchor. The colored squares convey upward momentum with a bar chart/financial statement feel. 

The SDBA's two subsidiaries--South Dakota Bankers Insurance and Services and South Dakota Bankers Foundation--also have new matching logos with the squares in the SDBIS Logo being orange and the squares in the Foundation logo being green. The SDBA is in the process of converting to the new logos

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