SDBA eNews: September 24, 2015

In This Issue

Winning Marketing Strategies for Checking Acquisition


With account holders moving to self-service options and marketing moving to digital channels, you need to stay on top of the best ways to market the value of your checking accounts – a mainstay of your business.

Mintel Comperemedia & Deluxe Marketing Services is offering the webinar Winning Marketing Strategies for Checking Acquisition on Tuesday, Sept. 29, at 1 p.m. CDT. 

Susan Wolfe of Mintel Comperemedia and Doug Prater of Deluxe Marketing Services will provide insight based on thousands of campaigns into what’s new, what’s working, and what you should do next regarding: targeting and benefit/value messaging; mail, email and social media channels; offers and incentives, including multi-product and charitable alignment; and differentiating in a cluttered, highly competitive space.

Learn more and register.


Ag CEO Ag Lenders Conference


SDSU Extension will present a one-day Ag CEO Ag Lenders Conference  on Oct. 15 in Rapid City, Oct. 20 in Aberdeen and Oct. 22 in Sioux Falls.

Like the chief executive officer of any corporation, an ag CEO is a manager and visionary for his or her ag enterprise. SDSU Extension works with farmers and ranchers on their way to becoming an ag CEO, by focusing on a “systems approach”
to farm and ranch business planning.

This one-day conference will focus on SD land values, cash rent trends, calf backgrounding costs, beef feedlot issues, crop costs/SD farm financial trends, grain market analysis and outlook, macroeconomic analysis, and livestock market outlooks and analysis. A discussion session will be included in each day’s conference wherein program needs, as they relate to producers and lenders, will be discussed.

The early registration deadline is Oct. 2. Learn more and register.


Question of the Week

Our bank is considering adding access to savings accounts by issuing debit cards that are tied solely to the savings account. With there being withdrawal restrictions on savings accounts in accordance with Reg D, is there a compliance issue in issuing a debit card that is tied to a savings account?

Answer: There's not a specific regulatory prohibition that would keep the bank from issuing debit cards tied to savings accounts, but with that being said, it would affect the monitoring of the account. The bank must ensure the customer does not go over the limits prescribed for savings accounts on a continual basis.

In the footnotes to 12 CFR 204 (footnote 4) it states – In order to ensure that no more than the permitted number of withdrawals or transfers are made, for an account to come within the definition of “savings deposit,” a depository institution must either: (a) Prevent withdrawals or transfers of funds from this account that are in excess of the limits established by paragraph (d)(2) of this section, or (b) Adopt procedures to monitor those transfers on an ex post basis and contact customers who exceed the established limits on more than occasional basis."

Learn more by attending one of our live demos:

Compliance Alliance offers a comprehensive suite of compliance management solutions. To learn how to put them to work for your bank, call 888.353.3933 or email.


Upcoming Events

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Questions/Comments

Contact Alisa DeMers, SDBA, at 800. 726.7322 or via email.

SDBA Offers Security Training Next Week in Sioux Falls


The SDBA is offering the 2015 Security Workshop Thursday, Oct. 1, in Sioux Falls at the Clubhouse Hotel & Suites.

Topics include internal fraud: spotting the tell-tale signs of a bad apple; Bitcoin and virtual currencies: the security function’s role; back office responsibilities: the robbery perspective; and a money laundering simulation.

Security officers or directors, operations managers, auditors, HR directors, legal staff, loan officers, disaster recovery managers, collection staff and fraud investigators are all encouraged to attend.

Learn more and register.

CFPB Finalizes Relief for Small, Rural Mortgage Lenders


The Consumer Financial Protection Bureau on Monday finalized several changes -- many advocated by ABA -- that will increase the number of banks able to benefit from the bureau’s small creditor and rural or underserved area exemptions in its mortgage rules. “This welcome rule is a result of hometown bankers engaging with the CFPB and the CFPB listening,” said ABA EVP Bob Davis. “These changes are sensible measures that will make it easier for community banks to serve their customers, and for many bankers to meet mortgage credit needs in rural and underserved communities.”

As ABA has urged in formal comments, as well as in frequent, informal advocacy with CFPB officials, the rule lifts the origination limit to qualify for “small creditor” status from 500 loans annually to 2,000 loans annually -- a limit that also excludes loans retained in portfolio, further increasing the relief provided. Under the mortgage rules, small creditors’ portfolio loans have lower burdens in obtaining qualified mortgage status. Small creditors operating in rural and underserved areas may also originate QMs with balloon payments, which is not otherwise permitted.

The final rule, which takes effect Jan. 1, 2016, also clarifies and expands the definition of rural areas to include any county or census block not designated as “urban” by the U.S. Census Bureau and provides a safe harbor for lenders who use the Census Bureau or CFPB websites to validate a locale’s rural or underserved status. As ABA had requested, the CFPB said it would have an automated tool to determine rural or underserved status by the time the rule takes effect.

The rule includes additional provisions making it easier for lenders whose small creditor or rural or underserved status changes to obtain the benefits of the exemption. It also provides a brief extension for the transition period in which small creditors can make QMs with balloon payments regardless of location. Read the final rule. For more information, contact ABA’s Rod Alba.


ABA Hosts Meeting to Address Rural Appraiser Shortage


To help address the pending shortage of rural property appraisers -- and the implications for agricultural and commercial credit in rural communities -- ABA’s Center for Agricultural and Rural Banking and ABA’s Commercial Real Estate Committee convened a meeting last week of key stakeholders from the banking industry, federal government, appraisal industry and others.

“With many appraisers retiring and too few new appraisers entering the profession, the risk of a shortage would hinder credit in rural communities everywhere,” said ABA SVP Steve Apodaca, a former ag banker. “ABA is pleased to take the lead on this issue of critical concern for our members.”

The meeting was moderated by Nate Franzen, chairman of ABA’s Agricultural and Rural Banking Committee and head of ag lending at First Dakota National Bank, Yankton, S.D. He was joined by Robert Fouberg, EVP of Dacotah Bank, Aberdeen, S.D., and Brian Gatzke, owner of Northern Plains Appraisal. Other participants at the meeting included representatives from the U.S. Department of Agriculture, the Appraisal Institute, the American Society of Farm Managers and Rural Appraisers, the American Society of Appraisers, TIAA-CREF, Farmer Mac and others.

The group discussed how an appraiser shortage would affect their institutions and whether and how changing the requirements to become an appraiser would ease the shortage. ABA will lead the group in submitting comments and testimony before the Appraisal Qualification Board’s Oct. 16 meeting. For more information, contact Apodaca.


ABA: Legislation Needed to Address FHLB Membership Plan

 
Arguing that the proposal runs against congressional intent and sound public policy, ABA on Friday called on Congress to pass legislation requiring the Federal Housing Finance Agency to withdraw its proposal on Federal Home Loan Bank membership.

The proposal “will create regulatory burden and drive up costs of membership in the system and ultimately the costs of those communities and individuals served by FHLB members,” ABA said. “It will also lead to far less stability in the system, making membership and access to liquidity less certain.”

The FHFA’s proposed changes would require FHLB members to hold 1 percent of assets in home mortgage loans and require those subject to a 10 percent residential mortgage asset base to maintain that ratio on an ongoing basis. They would also revise insurer eligibility to exclude captive insurers. ABA, its American Bankers Insurance Association affiliate and the state bankers associations have strongly opposed the proposal. Read the letter.


Fed Action Allows Same-Day ACH to Move Forward


As ABA had advocated, the Federal Reserve yesterday finalized changes aligning the regional Federal Reserve Banks’ FedACH system with NACHA’s same-day ACH rule, helping to ensure the ubiquity of same-day ACH for financial institution customers. NACHA’s rule requires financial institutions to have same-day ACH capability and requires sending institutions to pay a 5.2 cent per-transaction fee to offset the costs of participating in same-day ACH.

ABA applauded the Fed’s action. “Same-day ACH gives customers more flexibility in managing their finances and can improve the efficiency of the payments system,” said ABA VP Steve Kenneally. “This forward-thinking step demonstrates the continued leadership of the banking industry in payments innovation.”

In reviewing the pros and cons of mandatory participation and the 5.2 cent per-transaction fee paid to receiving institutions, the Fed noted “widespread industry support” for NACHA’s rule change and determined that “costs incurred to implement such a service are outweighed by the enhanced efficiency of the ACH network and the broader U.S. payment system.”

The Fed contrasted the NACHA approach with the current FedACH same-day payment service, which is not mandatory and has only a handful of participants. “[T]he limited adoption of the Reserve Banks’ current FedACH SameDay Service demonstrates an optional service cannot achieve the ubiquity necessary to establish a successful same-day ACH service,” it noted. Read more.


Heitkamp Introduces Refinancing Plan for Private Student Loans


Sen. Heidi Heitkamp (D-N.D.) yesterday introduced a bill that she said would make it easier for borrowers to refinance private student loan debt, which accounts for 7 percent of outstanding student debt.

According to Heitkamp's office, the bill would authorize the Treasury Department to find "creative solutions" to inefficiencies in the private student loan market, provide "refinancing options" to borrowers whose debt represents "a disproportionate share of their income," spur competition among private lenders and require a report on refinancing best practices. Read more.